That is hilarious, and it's too bad that it was deemed too risque for tender American sensibilities. If that commercial had aired in Europe, it would have also involved a donkey, a gorilla, and a soccer team.
Funnily enough, from observing Ivey on the various poker shows, he comes across as inarticulate and without much personality. You could almost get the impression that he was some kind of poker idiot savant without social skills. So his role in the commercial is perfect--he just has to be himself.